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Burningman IAMAI Man Pavilion 

360 Projections at the center of Burningman Festival 

Overhead projection view

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As a manifestation of the I, Robot theme, the 2018 Man base experience offered an exploration of humankind’s decidedly mixed feelings about algorithmic intelligence, cybernetic augmentation, and the mystery of what it means to be human in an increasingly automated world.

By night, a phantasmagoria of AI-themed imagery was projection-mapped onto the Pavilion’s interior walls to create a full 360° immersive experience. Australian artist Joe Crossley, from Astral Projekt teamed up with Heckler Sydney to produce and curate a collection of media art exploring emerging ideas of coexistence between man and machine: IAMAI.

IAMAI is legal declaration of coexistence between man and machine, formed as a living AI media art installation that will show you visions of the AI future, featuring artists from around the world each night after sunset.


The ethos is to create audio visual ceremonial space where we can acknowledge and celebrate the declaration of coexistence between man and machine implanting metadata of the declaration in everything you see and hear. 


Lead Visual Artist and Executive Producer // JOE CROSSLEY (Epson)

Concept / Art Direction / Production // ASTRAL PROJEKT 

Animation Production // HECKLER

Man Architect  // ANDREW JOHNSTONE

Production  // RYAN UZILEVSKY

(Light Harvest Studio) 


CAD Design / Fabrication // THE KAZBAH

Lead Projectionist // JACK OAKFORD

Technical Direction  // WILL CLARK

Documentation // REEVE RIXON

Futurist // JAMES WRIGHT  

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